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Sitting in a leopard-print bodysuit before a concert, he defended his style: "People were ready for something different from the traditional rap style.The fact that the record has reached this level indicates the genre is growing." M. Hammer was very good friends with Arsenio Hall (as well as a then-unknown teen named Robert Van Winkle, aka Vanilla Ice, despite later rumors that there was a "beef" between the two rappers which was addressed during the height of both their careers on Hall's show, and who he would later reunite with in a 2009 concert in Salt Lake City, Utah).It was Hammer's stage show, and his infectious stage presence, that led to his big break in 1988 while performing in an Oakland club. Hammer had received several offers from major record labels before (which he initially declined due to his personal success), but after the successful release of this independent album and elaborate live dance show amazed the Capitol Records executive, Hammer agreed to sign a record deal soon after.
Heartened by his rising prospects, Hammer launched into seven-day-a-week rehearsals with the growing troupe of dancers, musicians, and backup vocalists he had hired.Bust It spawned Bustin' Records, the independent label of which Hammer was CEO.Together, the companies had more than 100 employees.In the mid-1980s while rapping in small venues and after a record deal went sour, Hammer borrowed US,000 each from former Oakland A's players Mike Davis and Dwayne Murphy to start a record label business called Bust It Productions.He kept the company going by selling records from his basement and car.